Netflix is currently the most successful streaming service in the world. Nevertheless, the Group has to constantly develop its business model. The first step in this direction is self-produced video games – a logical continuation for the Netflix business.
“Stranger Things 3: The Game” releasing date
On July 4, citizens of the United States celebrate Independence Day every year. The National Day commemorates the ratification of the Declaration of Independence on 4 July 1776
Therefore, this special day also plays a major role in the planning of companies and marketing departments. Therefore, it is probably no coincidence that Netflix presents its first, full-fledged video game on 4 July 2019.
Specifically, this is a decoupling to one of the most popular Netflix series in the world: Stranger Things. Also on July 4, the third season of the Mystery Series celebrates its debut. At the same time appears with “Stranger Things 3: The Game” a video game variant for the big consoles.
Series, movies and now games: The Netflix business is growing
Netflix does not appear as a classic game developer. Rather, the streaming service only licenses individual characters or complete series to external studios. As a result, the Netflix business is continuing to develop in a targeted manner.
Finally, through this form of licenses, Netflix opens up a large and above all lucrative business field with little effort. Last year alone, video games generated $ 43 billion in video revenue. That’s about 20 percent more than in 2017.
If Netflix succeeds in converting the loyal viewers of its own series into game buyers, a new line of business could grow within a very short time.
At this year’s E3 gaming show in Los Angeles, California, Chris Lee talked about new ways for Netflix. He is the director of interactive games at Netflix, responsible for the business: “We are always looking for ways to expand our film and series universe to other platforms.”
So it will be exciting to watch the success of the first full-fledged Netflix release. After all, the streaming market is highly competitive and the cost of in-house productions is already in the billions at Netflix. An additional source of income certainly does not hurt.