The Chinese start-up Bytedance is behind the popular short video app Tik Tok. Now the company apparently also plans to publish its own smartphone with its own pre-installed apps. Is there enough potential at all?
Toutiao, better known as Bytedance, is the world’s most valuable start-up. That should be due to the sizeable app portfolio of the company. Above all, the social media platform Tik Tok is very popular in Asia and the USA.
The group also owns the slack-like app Lark, which can be used for communication in the office. And then there is the instant messenger Feiliao and the news service Jinri Toutiao.
Bytedance does not have enough. The start-up obviously wants to make a big step into the hardware industry.
Bytedance works on his own smartphone
The financial newspaper Financial Times reports, citing insiders, that the company is currently developing its own smartphone. According to Bytedance wants to bring the device with its own pre-installed apps on the market – including Tik Tok, Jinri Toutiao and more.
To the rumours, the start-up, according to the Financial Times so far did not comment. However, the report states that Bytedance has already acquired a number of patents from Chinese equipment manufacturer Smartisan and has hired several new employees.
Own music streaming service planned for emerging markets
At the same time, Bytedance wants to establish a new music streaming service with its own smartphone.
They should, according to the New York news agency Bloomberg appear in emerging markets. These are the regions where Spotify and Apple Music have not yet split the market among themselves.
Further information is not available yet. Bytedance CEO Zhang Yiming has long been dreaming of having his own smartphone on which all his apps are preloaded, according to the Financial Times.
Does the smartphone even have potential?
In the past, Facebook and Google had already failed with their own smartphones and pre-installed apps. The Financial Times, therefore considers the market opportunities rather skeptical. Finally, it would be possible without problems to load the Bytedance apps on other phones as well.
It seems as if the smartphone according to current information would not be particularly interesting for us. But you should not underestimate the idea: after all, the Chinese have already proved with Tik Tok that they can tap new target groups pretty well.